With Watch Magazine, Music Meets Marketing

Watch! Magazine
Watch Magazine

There was a time when major networks, such as CBS and NBC, employed their own orchestras (watch this clip of Arturo Toscanini leading the NBC Symphony) and television shows included a full minute of credits, accompanied by theme music. Revisit the opening of Cheers, compare it to the fast pace of today’s media and consider what we’ve lost. TV theme music allowed for reflection (even if it wasn’t deep reflection) and established the atmosphere of the show.

Interestingly, as media moves online, CBS’s Watch Magazine may be taking a step back in the direction of musical branding. The entertainment and lifestyle magazine recently hired English violinist Charlie Siem to compose and perform a soundtrack, which will be used for marketing and promotion. You can see how the music fits the branding concept here:

Siem’s music draws upon influences from Philip Glass to Ralph Vaughan Williams. Listen to Vaughan Williams’ Fantasia on a Theme by Thomas TallisElgar’s Serenade for String Orchestra in E minor Op.20, and Finzi’s Prelude for String Orchestra in F minor Op. 25  for a sample of the rich English string orchestra tradition which Siem modeled.

Charlie Siem’s Canopy was recorded last December at St. Silas the Martyr Church in London. Siem is joined by the English Chamber Orchestra:

[quote]We like to think the magazine is elegant and refined and glamorous and this music hits those highlights.[/quote]

-Jeremy Murphy, Watch editor in chief 

About Timothy Judd

A native of Upstate New York, Timothy Judd has been a member of the Richmond Symphony violin section since 2001. He is a graduate of the Eastman School of Music where he earned the degrees Bachelor of Music and Master of Music, studying with world renowned Ukrainian-American violinist Oleh Krysa.

The son of public school music educators, Timothy Judd began violin lessons at the age of four through Eastman’s Community Education Division. He was a student of Anastasia Jempelis, one of the earliest champions of the Suzuki method in the United States.

A passionate teacher, Mr. Judd has maintained a private violin studio in the Richmond area since 2002 and has been active coaching chamber music and numerous youth orchestra sectionals.

In his free time, Timothy Judd enjoys working out with Richmond’s popular SEAL Team Physical Training program.

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