One Orchestra's Eye Opening TV Ad

Rochester Philharmonic Orchestra Music Director Ward Stare is featured in the Eye Openers ad.
Rochester Philharmonic Orchestra Music Director Ward Stare is featured in the Eye Openers ad.

Orchestras belong to their communities. Like sports teams, art museums, and theater, they are important components of the cultural and economic fabric of a healthy city. It’s always exciting when an orchestra is able to shed a popularly perceived ivory tower image and engage the community in new and creative ways.

The Rochester Philharmonic Orchestra has found a fun way to do this with a recent lighthearted TV commercial produced by Eye Openers Optical Fashions, a local business specializing in eyeglasses. Eye Openers features local celebrities and organizations in its ads. The RPO’s ad shows a handful of the orchestra’s musicians as well as Music Director Ward Stare and Principal Pops Conductor Jeff Tyzik. Eye Openers owner Richard L. Levy tries to sneak to the podium and ends up in the percussion section:

In 1993 the Seattle Symphony got a rare opportunity to venture into the world of TV news. Amid a rebranding effort, Seattle CBS affiliate KIRO used music for its newscasts performed by the Seattle Symphony and written by its Music Director, Gerard Schwarz. Listen to the music for the newscast’s open and close.

About Timothy Judd

A native of Upstate New York, Timothy Judd has been a member of the Richmond Symphony violin section since 2001. He is a graduate of the Eastman School of Music where he earned the degrees Bachelor of Music and Master of Music, studying with world renowned Ukrainian-American violinist Oleh Krysa.

The son of public school music educators, Timothy Judd began violin lessons at the age of four through Eastman’s Community Education Division. He was a student of Anastasia Jempelis, one of the earliest champions of the Suzuki method in the United States.

A passionate teacher, Mr. Judd has maintained a private violin studio in the Richmond area since 2002 and has been active coaching chamber music and numerous youth orchestra sectionals.

In his free time, Timothy Judd enjoys working out with Richmond’s popular SEAL Team Physical Training program.

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