Orchestras belong to their communities. Like sports teams, art museums, and theater, they are important components of the cultural and economic fabric of a healthy city. It’s always exciting when an orchestra is able to shed a popularly perceived ivory tower image and engage the community in new and creative ways.
The Rochester Philharmonic Orchestra has found a fun way to do this with a recent lighthearted TV commercial produced by Eye Openers Optical Fashions, a local business specializing in eyeglasses. Eye Openers features local celebrities and organizations in its ads. The RPO’s ad shows a handful of the orchestra’s musicians as well as Music Director Ward Stare and Principal Pops Conductor Jeff Tyzik. Eye Openers owner Richard L. Levy tries to sneak to the podium and ends up in the percussion section:
In 1993 the Seattle Symphony got a rare opportunity to venture into the world of TV news. Amid a rebranding effort, Seattle CBS affiliate KIRO used music for its newscasts performed by the Seattle Symphony and written by its Music Director, Gerard Schwarz. Listen to the music for the newscast’s open and close.