With Watch Magazine, Music Meets Marketing

There was a time when major networks, such as CBS and NBC, employed their own orchestras (watch this clip of Arturo Toscanini leading the NBC Symphony) and television shows included a full minute of credits, accompanied by theme music. Revisit the opening of Cheers, compare it to the fast pace of today’s media and consider what we’ve lost. TV theme music allowed for reflection (even if it wasn’t deep reflection) and established the atmosphere of the …

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