Tag Archives | CBS

Watch! Magazine

With Watch Magazine, Music Meets Marketing

There was a time when major networks, such as CBS and NBC, employed their own orchestras (watch this clip of Arturo Toscanini leading the NBC Symphony) and television shows included a full minute of credits, accompanied by theme music. Revisit the opening of Cheers, compare it to the fast pace of today’s media and consider what we’ve lost. TV […]

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The Listeners' Club

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