The Joy of Wrong Notes

The element of surprise is an important ingredient in every great melody. Each note of a melody sets up expectations which are either fulfilled or delightfully challenged. Often subconsciously, we enjoy the unexpected “wrong” notes that take a melody in a bold new direction. We listen closely to hear how the disruption will work itself out. For an example, listen to the jarring appoggiaturas in the second movement of Mozart’s otherwise serene Piano Concerto …

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Lexus’ Cheap Shot at Classical Music

Advertising is about illusion. It manipulates the most irrational recesses of our minds, circumventing thoughtfulness and judgment. Facts and reason are no match for advertising, which plays on emotion, desire and the ephemeral. Madison Avenue can cleverly make any product, person, or idea seem desirable or undesirable, and its reach extends into mainstream news and political campaigns. Are we citizens or brand consumers? In a new Lexus ad, classical music becomes a …

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