Elgar’s Serenade for Strings: Music of Youth

Composed in March of 1892, the Serenade for Strings is one of the earliest works of Sir Edward Elgar (1857-1934). It may have been a reworking of a previously written suite. It is the music of spring, filled with youthful vitality and charm. By definition, the title “serenade” suggests music played in the evening, outdoors amid the beauty and abundance of nature. As depicted in Shakespeare’s Romeo and Juliet, it also conjures up images …

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With Watch Magazine, Music Meets Marketing

There was a time when major networks, such as CBS and NBC, employed their own orchestras (watch this clip of Arturo Toscanini leading the NBC Symphony) and television shows included a full minute of credits, accompanied by theme music. Revisit the opening of Cheers, compare it to the fast pace of today’s media and consider what we’ve lost. TV theme music allowed for reflection (even if it wasn’t deep reflection) and established the atmosphere of the …

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