Holly Mulcahy: A Concertmaster for the 21st Century

(photo above: from HollyMulcahy.com, Photo by Bo Huang) This week a gloomy story came out in the Pittsburgh Post-Gazette following a $100,000 audience development study conducted by the Pittsburgh Symphony Orchestra. Taken at face value, the study seems to have uncovered some troubling community perceptions. Despite having one of the world’s greatest orchestras in their backyard, the focus group of non-ticket buyers perceived PSO concerts as “boring” and “stuffy.” At least one commentator is pointing out the study’s …

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