With Watch Magazine, Music Meets Marketing

There was a time when major networks, such as CBS and NBC, employed their own orchestras (watch this clip of Arturo Toscanini leading the NBC Symphony) and television shows included a full minute of credits, accompanied by theme music. Revisit the opening of Cheers, compare it to the fast pace of today’s media and consider what we’ve lost. TV theme music allowed for reflection (even if it wasn’t deep reflection) and established the atmosphere of the …

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“Spheres” by Daniel Hope

Musica universalis, or the “music of the spheres” is the ancient philosophical concept that the movements of the sun, moon and planets generate celestial vibrations. Pythagoras accidentally discovered that a musical pitch sounds in direct proportion to the length of the string which produces it. He was interested in the concept of universal harmony rooted in mathematical ratios-a unifying cosmic “music.” Violinist Daniel Hope’s new CD, Spheres finds inspiration in these big ideas. Spheres puts …

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