Lexus’ Cheap Shot at Classical Music
Advertising is about illusion. It manipulates the most irrational recesses of our minds, circumventing thoughtfulness and judgment. Facts and reason are no match for advertising, which plays on emotion, desire and the ephemeral. Madison Avenue can cleverly make any product, person, or idea seem desirable or undesirable, and its reach extends into mainstream news and political campaigns. Are we citizens or brand consumers? In a new Lexus ad, classical music becomes a …