Lexus’ Cheap Shot at Classical Music

Advertising is about illusion. It manipulates the most irrational recesses of our minds, circumventing thoughtfulness and judgment. Facts and reason are no match for advertising, which plays on emotion, desire and the ephemeral. Madison Avenue can cleverly make any product, person, or idea seem desirable or undesirable, and its reach extends into mainstream news and political campaigns. Are we citizens or brand consumers? In a new Lexus ad, classical music becomes a …

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Mozart and Salieri

What is it about the greatest music that keeps us coming back? Mozart’s music, written in an era of powdered wigs and aristocracy, speaks to us as powerfully today as when it was written over 250 years ago. It embodies a universal reality which transcends fashion and style. Meanwhile, Antonio Salieri (1750-1825), a respected contemporary of Mozart, is now little more than a historical curiosity. You may remember this scene from the 1984 movie, Amadeus …

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